With a range of unique features, such as the first-of-its-kind capability to decorate a room image digitally with
touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act
upon what inspires them in the moment. Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender
curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately.
- Explore Color – Browse BEHR’s Premium Plus Ultra® and Premium Plus® range of
over 2,000 colors. Users can search for colors by browsing through color families
or by entering a BEHR color name or number. Once a color is selected, a user can further
coordinate or preview the color in a room image.
- Photo Match – Take a photo or use an existing photo from a user’s personal gallery. Tap on an area in the
photo and the application will pull up the three closest matching paint colors.
- Preview Colors – Users can access interior and exterior images in a variety of styles within the application
in order to test their color choices by painting the walls, trims and accents. Zoom in to see details of the photo
or remove a color and add another for the perfect color combination. Consumers can share their color selections
with friends and family by posting it on their Twitter and Facebook pages. Projects can also be saved to BEHR.com.
- Favorites and More – Favorites was created for the user to be able to save their favorite colors,
coordinated palettes, and room images. In addition, the application provides users with a handy paint
calculator to help figure out how much paint to purchase and a store locator to get directions to the nearest
The Home Depot store.